brainThis one is really a no-brainer — just avoid “The Brain Stimulator Method” It’s the name of given to a slick e-mail based advertisement floating around the Net supposedly authored by a Dr. Richard Humphrey. The emails send you to an even slicker web site asking for the “low price” of $37 for what appears to be a booklet about brain exercises “guaranteed” to “restore your mind back to its configuration when you were in your 20s”.  This particular offering is a textbook version of the numerous other $37 infoscams that have infected the Web over the last three years.

If this claim looks familiar, it probably is — it is almost identical to the questionable other brain exercise offerings also hawked on the Internet — and it was probably conjured up by the same marketers .  They almost all charge the mysterious $37.   Here’s how it works:  you are treated to a videomercial that touts the “proven way to perfect improve your brain”.   Is it a scam?   Is it a rip-off?  Does it work?   You’ll never find out, largely because of an increasingly pernicious Internet industry that uses fake product review sites to hide customer reactions.   You’ll also never be able to find out about the credentials of the Dr. Richard Humphries — none apparently exist on the Internet, nor are they provided at his own alleged web site.    So, should you spend the $37?   We recommend not, for the following reasons:

1.  There’s a reason this sales pitch is slick — they spend a lot of marketing money to get it to you.   Who is paying for that?  You are.   And, like many scammers, they are using Clickbank to sell their ebook so don’t assume you’ll get a refund.

2.  If you look for a review of the product, you are deluged with lots of fake review or “scam” sites that simply direct you to the main sales site or offer some pablum talking about how the product is highly rated or recommended.   (such as scamX.com and infoscamreviews.com)   The marketers for this service paid to have these fake sites thwart any customer looking for real reviews.   It is also a tactic to obscure any customers who have posted complaints or alerts about fraudulent claims.

Humphrey3.  The author is an unknown.  If the website fails to feature the credentials of the author and/or if a Google search turns up nothing about this person, you can bet this is a marketer driven product.   We were unable to find a “Dr. Richard Humphrey” who admits to writing this “system” and could not confirm that the man in the video was, in fact, a medical doctor with an expertise in optometry or anything relating to eye physiology.   Nor is there any neuroscientist named Dr. Richard Humphrey licensed to practice medicine in any state…which perhaps explains why he is writing “from an undisclosed location”.

4.  Perhaps most importantly, there is an abundance of free or low-cost brain exercise information on the Internet.    Amazon offers a number of ebooks that cost nothing and provide the kinds of well-established brain exercises that can help.  And a number of legitimate Internet companies offer FREE interactive brain exercises like NeuronationMind Games, Brain Matrix, as well as low-cost offerings by BrainHQ and Rosetta Stone.

5.  These kinds of offerings generally like to tout that their information is controversial and contains information that Big Pharma, Big Medicine, Big Brother or some other such authority is trying to keep from you.   Sure enough, the Brain Stimulator hawkers call their video a “breakthrough” that the “intelligencia” has “banned”.   And they use all of the marketer-driven catch words: “revolutionary”, “greedy”, “supercharge”, “miracle”.   It’s a textbook snake oil pitch!  A sloppy one at that….rife with exaggerated claims.

6.  The testimonials offered in the video do not offer the full names or backgrounds of the individuals who are touting the product in very terse, well-crafted and well-lighted videos.

You don’t have to spend $37 to get information about how to improve your memory. We recommend that you check out these low-cost or free books or web-based exercises before forking over $37 to the faux doctor.   And beware ANY Net-based sales pitch that has uncredentialed, slick video presentations with no independent reviews. It may not be a scam, but it is probably a rip-off because it is overpriced for what it is offering.   In this case, there’s lots of good vision exercises in the marketplace offered at a fraction of the cost of “Brain Stimulator”.   Save your hard-earned money.