You may happen upon a seeming news article in the Business Insider for a Bill Gates “breakthrough discovery”. As you read more, you’ll find a claim that “In an interview with Bill O’Reilly, Bill Gates said that his brain is sharper than ever, more clear and focused and he credits a large part to using Neuro Blast. ” And you’ll learn about a brain boosting supplement that will improve your memory and enhance your mental capabilities. Everything in this so-called story is fake bull****, so far from the truth that even the Hubble space telescope couldn’t see it. Bill Gates never promoted Neuro Blast, it is not a news story and Neuro Blast is nothing but a very expensive placebo pill. Worse yet, these scammers are looking to exploit any consumer ensnared by their treacherous Web web.
So what exactly is Neuro Blast offering?
Neuro Blast is not so much a nutritional supplement as a sophisticated sales pitch. If you peruse their website, you’ll see no formulation of the ingredients for their “smart drugs”. The website says only that the capsules are “pack full of ingredients” (sic). Nor will you see the price for these supplements. The website offers nothing but empty and unquantifiable promises……along with embarrassing typos.
Here’s the thing about brain drugs — they are bogus. So much so that the Federal Trade Commission issued a consumer warning in 2016 urging consumers to avoid buying any “brain boosters” advertised on the Internet. As described by AARP: “The swindlers claim that the pills will lead to an increase in concentration and memory recall, but there is no evidence to support these claims, according to the FTC. These web pages have no affiliation with the legitimate news sites they mimic, nor are the fake articles true — the scammers are simply conning consumers into buying their product.”
Like so many of the “brain boosting” products peddled on the Internet, you are treated to slick videos, slicker webpages full of scientific sounding terms and, in many cases, a medical doctor who is recommending the product. But most of these kinds of products are rip-offs and infoscams that have infected the Web over the last three years.
What Will You Pay?
Neuro Blast will offer trial of NeuroBlast for $4.95, but you will more likely be charged between $87 for recurring shipments that are exceedingly difficult to stop. The Better Business Bureau has documented a large number of overcharge rip-offs by Neuro Blast. It’s tactic is buried in the terms and conditions hidden in the fine print:
In fact, Neuro Blast is infamous for using any tactic to rip-off its customers. Check out this fine print at the very bottom of their website:
If Neuro Blast’s claim looks familiar, it probably is — it is almost identical to the questionable other brain health offerings, like Vito Brain, also hawked on the Internet — and it was probably conjured up by the same scammers. They almost all charge the mysterious $70-100 per month. In fact, Vito Brain is a carbon-copy of the Neuro Blast ad, however it features Ben Carson (a brain-surgeon, believe it or not) in the same falsified Business Insider website.
But Neuro Blast has become almost infamous for not only lying but treating its customers with impunity. The Internet is littered with complaints about this product, ranging from unauthorized charges to selling nothing more than caffeine pills. Like BrainPlus IQ and Bio-Brain, these products are all hype and lies, with no record of effectiveness.
In fact, the Food and Drug Administration recently cracked down on this brain-supplement market, sending warning letters or advisories to 17 companies selling about 60 supplements. The agency reiterated that current science does not support any marketing claim that food supplements can reverse any type of known dementia or cognitive impairments. Over the past five years, the agency has taken action against 40 other products making Alzheimer’s claims.
Beware of Fake Reviews
Is it a scam? Is it a rip-off? Does it work? You’ll never find out, largely because of an increasingly pernicious Internet industry that uses fake product review sites to hide customer reactions.
We call these sites infoscammers because they mostly follow the same template: Product Description, Examination Record, Review or Analysis, Site Preview, Download button, Pros and Disadvantages and Conclusion. Many of them also have a Leave Page Pop-Up that makes it difficult to return to your Google search. They are hawked by affiliate websites that come by a whole array of names, such as “Daily Scam Reviews“, “Review Tools” “Scam Review Today“, “ScamX”, “Queen’s Reviews” and other such sounding websites. The vast majority of them are little more than automated shills for these scam sites, designed to conceal real scam reports. They are authored by professional fake review writing services or “reputation management” companies. While they are all hawking different “products”, the share many common sales tactics:
- They have a link or embedded video of the product/service offer. If the outgoing link on the review product includes an affiliate tracking code, then you can be sure they are being compensated by the link.
- They don’t have a link describing the qualifications of the “reviewer”.
- Many of them don’t have a “Contact Us” menu or reveal information about the reviewing organization itself.
- The quality of the writing is odd — either bad translations or boilerplate sounding sentences.
- The information at the web site is limited to reviews. If the entire site is nothing seemingly impartial reviews, then the author has no expectation of having visitors return, and consequently, no risk of losing regular visitors.
- They make some urgent Requirement for Paying a Fee or Payment. If the deal requires an advance fee or some kind of urgent response or cash payment. If you feel any pressure to make a decision, don’t do it. Responsible financial advisors do not rush prospective clients into hasty, and regrettable, decisions. They should welcome your scrutiny. In fact, use the Internet to do a search for any transactions in which they’ve been involved and see what others say.
How To Actually Boost Your Brain For Free
Perhaps most importantly, you don’t have to spend any money at all. There is an abundance of free or low-cost brain health information on the Internet. Amazon offers a number of ebooks that cost nothing and provide the kinds of well-established brain exercises that can help. And very reputable medical institutions such as Harvard and the Mayo Clinic offer free and documented information. Harvard, in particular, warns that excess weight,poor eating habits and lack of exercise are the major factors linked to brain disease. The Mayo Clinic suggests use of brain exercises, such as those offered by a number of legitimate Internet companies who offer FREE interactive brain exercises: Neuronation, Mind Games, Brain Matrix, as well as low-cost offerings by BrainHQ and Rosetta Stone.
As importantly,recent science suggests that some brain deterioration can be attenuated and, perhaps, reversed for far less than $50 per month. But the key steps needed are eliminating all simple carbohydrates from your diet, increasing consumption of fruit, vegetables and non-farmed fish, incorporation of yoga and meditation and daily supplements including vitamin D3, fish oil, coenzyme Q10, melatonin and for women to resume hormone therapy, if they had ended it.
While the supplement part of this recommendation is somewhat controversial, the lifestyle changes are not; they promote healthfulness, which is an essential element in keeping the brain healthy. There is a plethora of free and peer-reviewed analysis, like this, on the web and new studies that are revealing more light into the causes and treatment of brain deterioration.
One additional warning: once you give them your money, you’ll be tagged as “meat”. Once they know that you’ll fall for this pitch, the same marketers will be coming back to you over and over and over for other such pitches. So understand that if you pay these marketers anything….let alone $90…..they’ll continue to hound you with more slick schemes designed to prey on your fears and concerns. Our advice: don’t open your door or wallet to them.