“John Rowley” is back touting yet another diet. The last one he was hawking was called E-Factor which tagged histamines as a food villain. Now, Rowley is singing the praises of an enzyme he calls Lipase-P (it is actually pancreatic lipase — an enzyme produced by your pancrease). A diet based upon Lipase-P is the centerpiece of a scam diet called Eat-the-Fat-Off Diet and is being peddled on the Internet. Its slick website ask for the “low price” of $19 for what appears to be an ebook or a “program” that “guarantees” weight loss. This is a textbook version of the numerous other infoscams that have infected the Web over the last six years. Like so many of its scammy ilk, the Eat-the-Fat-Off Diet is overcharging you for scientifically dubious information. Will it work? Does alleged author John Rowley even exist? Who is actually behind this Internet diet scam and what do they really want from you? Those questions will be answered below.
Anatomy of a Diet Scam
If this claim looks familiar, it probably is — it is almost identical to other questionable diet offerings also hawked on the Internet — and it was probably conjured up by the same marketers. In some cases, one marketer may be offering a host of related products. Here’s how it works: you are treated to a videomercial that touts the “proven way to lose weight; many of them are targeted specifically at women. Is it a scam? Is it a rip-off? Does it work? You’ll never find out, largely because of an increasingly pernicious Internet industry that uses fake product review sites to hide customer reactions. So, should you spend the $19? We recommend not, for the following reasons:
1. There’s a reason this sales pitch is slick — they spend a lot of marketing money to get it to you. Who is paying for that? You are. And, like many scammers, they are using Clickbank to sell their ebook so don’t assume you’ll get a refund. “Rock solid guarantee”…..don’t bet on it. The scammers bet on the fact that most consumers won’t seek refunds until after the 60-day period expires. In fact, they count on it. Moreover, they are betting on their ability to “upsell” you. This is marketing-speak for efforts to sell you more than you want or need. And you can bet that the E-Factor Diet will be doing some heavy upselling of other products and services.
2. If you look for a review of the product, you are deluged with lots of fake review or “scam” sites that simply direct you to the main sales site or offer some officious pablum talking about how the product is highly rated or recommended. The marketers for this service large commissions for any referrals they generate. So these “affiliate marketers” create create fake review sites which effectively thwart any customer who is looking for real reviews. It is also a tactic to obscure any customers who have posted complaints or alerts about fraudulent claims. This affiliate marketing trick makes it very difficult for consumers to detect this and other such scams, As one persevering blogger has noted, scam artists rely upon these fraudulent reviewers to be using tags like: “does it work?”, “is it a scam?” or “verified review” to suck unsuspecting consumers into this fraud. Here’s a page from the affiliate promotion page detailing what the fake review sites will be paid if they direct unsuspecting consumers to the Eat-the-Fat-Off Diet lair:
So, you see that John Rowley didn’t write this ad. Two copywriters named Benson & Deutsch are bragging about how they crafted this ad. (By the way, it is one of the better ads out there — designed to hit most every button to get someone to cough up $19.) They are willing to give $15.60 to affiliate marketers for each customer they deliver. How can they afford that? Because they plan to upsell you. More about that, below.
The Inside Scoop About Lipase-P
Lipase is an enzyme that splits fats so the intestines can absorb them. Lipase hydrolyzes fats like triglycerides into their component fatty acid and glycerol molecules. It is found in the blood, gastric juices, pancreatic secretions, intestinal juices and adipose tissues. It, along with amylase and protease, are important enzymes. Lipase works with bile from the liver to break down fat molecules so they can be absorbed and used by the body.
Eat-the-Fat-Off Diet properly claims that just eating foods or supplements that contain lipase isn’t going to be enough. It claims to offer a list of foods that will “trigger” the pancreas to create lipase. But, in fact, the foods that stimulate the pancreas’ production of lipase are fats……because that’s what lipase is supposed to break down fats.
We searched the scientific literature about how to stimulate lipase production and the answer is obvious. Eat fatty foods. Avocado, for example, is a healthy fat that not only stimulates lipase-p production but also contains quite a bit of lipase itself. We’ve also scoured the literature to find a connection between lipase-P production and weight loss. There’s nothing, nor should there be. Lipase-P helps the body digest fats and absorb the important vitamins found in healthy fats, such as Vitamins A, D & K. It’s role is to extract nutrition, not to hyper-burn fat. The entire premise of the Eat-the-Fat-Off Diet is bogus.
As is the identity of John Rowley. If he actually exists, he is as elusive as the people whose photos are posted by the FBI in post offices. Allegedly, he works at the American Institute of Healthcare & Fitness, as per a YouTube video. Yet, when we scoured the website of the Institute, he was nowhere to be found. Nor, does the Web contain any credentials or academic qualifications of this particular John Rowley. If he exists, he’s succeeded in keeping a low profile, even at the place that he allegedly represents.
OUR SUGGESTION: Use Free Proven Weight Loss Plans Available on the Web
The vast majority of reputable health studies show that quick weight loss pills and potions simply don’t work. If you are serious about exploring a diet aid, check out these free and reputable dieting and weight-loss resources for you on the Net:
Livestrong Diet – Aims for a loss of about 1-2 pounds per week.
GM Diet – It’s not really a General Motors-designed diet plan. It’s actually a short one-week detox program. But it could be a useful starter to a major personal diet reboot. Linora Low gives a helpful (and free) step-by-step video and written guide to how to do this detox program.
The Lose Weight Diet – It does what many of the diet scammers do (take free information and distill it down to 3 easily understood phases) but he actually offers it for free!
Mayo Clinic – This free and reputable website contains scientifically verifiable diet information. Then follow-up with your doctor to make sure that the diet you’ve chosen will work for you.
Contrahealthscam recommends Truth From Within (Truth About Keto. It claims that this program by Brad Pilon is designed specifically for women in response to the 2017 keto craze that left a lot of women in hormonal disrepair. So if you are a woman who wants to lose weight the right way, Truth from Within is something you should try. It also recommends Eat Stop Eat, also by Brad Pilon has been studied extensively and has stood the test of time.
And if you are serious about wanting to shed some pounds, begin by going to the Mayo Clinic’s free and reputable website. The medical experts at the Clinic have fashioned a thoughtful and time-tested plan that has worked for untold numbers of people. Effective weight loss requires you to master the habits, urges, and feelings that rule our lives. It’s really all about learning more about your impulses. Once you do, you can create your “new” normal and the pounds will begin to disappear.
Our Bottom Line
Avoid John Rowley’s “mission”. His mission is, in reality, to get you to spend $19 on a dubious diet and to get you locked into all of the other things that he’s planning to sell you. Importantly, you don’t have to spend your good money to get information about how to lose weight or to create a histamine-restricted diet; it’s already available on the Net at a fraction of the cost of most weight loss schemes. Save your hard-earned money. And beware ANY Net-based sales pitch that has uncredentialed, slick video presentations with no independent reviews. It may not be a scam, but it is probably a rip-off because it is overpriced for what it is offering.
One additional warning: once you give them your money, you’ll be tagged as “meat”. Once they know that you’ll fall for this pitch, the same marketers will be coming back to you over and over and over for other such pitches. So understand that if you pay these marketers anything….let alone $19…..they’ll continue to hound you with more slick schemes designed to prey on your fears and concerns. Don’t open your door or wallet to them.