Don’t Get Burned by Eat, Sleep, Burn Diet Scheme

Eat, Sleep, Burn is a recent diet scheme promoted on the Internet.  It is allegedly authored by Dan Garner and Todd Lamb, although it reads like the the pantheon of Internet diet scams that overcharge for information that is either bogus or available for free.  Most of these Internet-based diet plans all offer significant weight-loss or body-shaping results, but don’t believe it.    In fact, this scheme is little more than an overpriced sleep guide.

Eat, Sleep, Burn mimicks the same hard-sell techniques of other Internet diet scams such as offerings like the Venus Factor Weight Loss, Trouble Spot Nutrition, The 3 Week DietThe Truth About Cellulite, Pound Melter and the Weight Destroyer, just to name a few.  Their slick websites ask for the “low price” of $35-39.95 for what appears to be an ebook or a “program” that “guarantees” weight loss.  This is a textbook version of the numerous other $39.95 infoscams that have infected the Web over the last three years.  Eat, Sleep, Burn has opted to charge $37….which is pretty standard.

These marketers are offering 74% commissions to unscrupulous affiliate marketers who will parrot their claims and fake story in order to direct unwary consumers into his marketing trap. Think about this:  they offer affiliate marketers $46.18 with each new customer that they steer to Eat, Sleep, Burn.   How can they pay more than the $37 they ask from customers?   It’s all about upselling!

By the way, note that the marketers behind Eat, Sleep, Burn are also the promoters of the bogus Flat Belly Fix.   As we noted in our review of that diet scam, the Internet marketers of these kinds of diets have only one objective:  to make your wallet lighter.

Is  Eat, Sleep, Burn a scam?   Is ita rip-off?  Does it work?   You’ll never find out, largely because of an increasingly pernicious Internet industry that uses fake product review sites to hide customer reactions.   You’ll also never be able to find out about the credentials of the authors — none apparently exist on the Internet, nor are they provided at his own alleged web site.    So, should you spend the $37?   We recommend not, for the following reasons:

1.  There’s a reason this sales pitch is slick — they spend a lot of marketing money to get it to you.   Who is paying for that?  You are.   And, like many scammers, they are using Clickbank to sell their ebook so don’t assume you’ll get a refund.  “Rock solid guarantee”…..don’t bet on it.   The scammers bet on the fact that most consumers won’t seek refunds until after the 60-day period expires.   In fact, they count on it.

2. Beware the affiliate marketers.   If you look for a review of the product, you are deluged with lots of fake review or “scam” sites that simply direct you to the main sales site or offer some officious pablum talking about how the product is highly rated or recommended.   The marketers for this service pay 75% commission for any referrals they generate.   So these “affiliate marketers” create create fake review sites which effectively thwart any customer who is looking for real reviews.   It is also a tactic to obscure any customers who have posted complaints or alerts about fraudulent claims.  This affiliate marketing trick makes it very difficult for consumers to detect this and other such scams,  As one persevering blogger has noted, scam artists rely upon these fraudulent reviewers to be using tags like:  “does it work?”, “is it a scam?” or “verified review” to suck unsuspecting consumers into this fraud.

3.  The “program” is highly overstated with specious claims.  But really, all they are selling you is some steps you can take to sleep better and reduce stress.   Duh!   But you don’t need to spend $37 on that.  There is an abundance of free or low-cost lifestyle offerings available on line.  Begin by going to this free and reputable website and then follow-up with your doctor to make sure that the diet you’ve chosen will work for you.    Another way is to use a high-protein diet or meal replacements;  that’s one of the reasons why the Paleo Diet has proven so effective.

Another is through gradual weight-loss plans that change your lifestyle, and not just your calories.  Perhaps most importantly, these are free or low-cost diets available on line.  Please know that no matter how well-intentioned you are, without a commitment to exercise and substantial lifestyle changes, you likely won’t succeed in maintaining any weight loss.  And if you have that commitment or will-power, then just about ANY diet will succeed.   You don’t have to pay $40 for the information.    Begin by going to the Mayo Clinic’s free and reputable website.  The medical experts at the Clinic have fashioned a thoughtful and time-tested plan that has worked for untold numbers of people.  Then follow-up with your doctor to make sure that the diet you’ve chosen will work for you.

Here are some additional free and reputable dieting and weight-loss resources for you on the Net:

Smart for Life

Livestrong Diet –  Aims for a loss of about 1-2 pounds per week.

GM Diet  –  It’s not really a General Motors-designed diet plan.  It’s actually a short one-week detox program.   But it could be a useful starter to a major personal diet reboot.  Linora Low gives a helpful (and free)  step-by-step video and written guide to how to do this detox program.

The Lose Weight Diet –  It does what many of the diet scammers do (take free  information and distill it down to 3 easily understood phases) but he actually offers it for free!

Our bottom line: you don’t have to spend $37 to get information about how to sleep better (couched in ways to make you think you’ll lose weight). And beware ANY Net-based sales pitch that has uncredentialed, slick video presentations with no independent reviews. It may not be a scam, but it is probably a rip-off because it is overpriced for what it is offering.   In this case, there’s lots of good diet information in the marketplace offered at a fraction of the cost of most weight loss schemes.  Save your hard-earned money.

One additional warning:  once you give them your money, you’ll be tagged as “meat”.  Once they know that you’ll fall for this pitch, the same marketers will be coming back to you over and over and over for other such pitches.  When Wesley Virgin refers to “conversions” in his video, he’s talking about his ability to get consumers to pay more and more and more.  As they get sucked into his marketing web, he “milks” them.    So understand that if you pay these marketers anything….let alone $37…..they’ll continue to hound you with more slick schemes designed to prey on your fears and concerns.  Don’t open your door or wallet to them.

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