French fries are freaking. Cows are quaking. And kiss those sad TVP soy burgers goodbye. An entirely new generation of vegan hamburgers are making their way into the market and, impossibly, they may taste even better than the real thing. They threaten to remake the entire hamburger and fries ritual celebrated throughout the world.
The two most promising entries in the meatless hamburger race are Beyond Burger and Impossible Burger. The latter, pictured below, is a rich, beefy, lab-derived copy of the traditional beef burger. Both burgers go far beyond the fake-burgers of the past, and their future is beefier than even the most beefy of burgers. And this is important because the world needs to reduce its reliance upon beef and pork proteins. These carbon-copy burgers may be an important step towards that urgent goal.
THE IMPOSSIBLE BURGER
Impossible Burgers have come up with a 2.0 version of their original burger. The new recipe derives its protein from soy instead of wheat, which makes it more nutritionally sound and gives it better texture. Plus, it’s gluten-free! The flavor and color come from heme, a protein found in beef, a version of which is also found in plants. Impossible Foods genetically engineers and ferments a type of yeast to create a version of the heme protein that you can find in soybeans. It has lower fat, lower sodium, higher quality protein.