The screaming headline reads: “How to Claim Your Senior Homeowner’s Reward.” The ad also claims that Congress and the President are taking away your Social Security benefits. Warning: it’s all a scam. The notorious Palm Beach Letter has been targeting seniors for years, hawking questionable and complicated investment schemes. Its formula is from the classic scam playbooks: take a smidgen of truth and then exaggerate it to a point where the truth is concealed amongst layers of lie after lie. This is the methodology of an increasing number of Internet marketers who target seniors or unsophisticated investors. This most recent Social Security pitch is Palm Beach’s way of selling its “Big Black Book of Income Secrets”. If you take the time to listen to or reach the Palm Beach pitch, you’ll find that there is no information about how to claim that elusive Social Security benefits. It talks about loopholes and Congress screwing things up, but no specific information is provided…..unless, of course, you buy into their FREE Big Black Book program. Of course, it’s not free. You’ve got to pay at least $49 to get your “free” guide.
This Black Book more of a Black Box and it’s going to cost you. Palm Beach claims, for example, that The Federal Housing Administration (FHA) and the Office of Housing and Urban Development (HUD) have teamed up to create an outstanding “reward” program for seniors. If you meet the requirements, you could get paid anywhere from $575-$2,200 a month – for the rest of your life. Or at least as long as you live in your home. It’s not true — there is no such program. They are just making it up. Just as they are making up a “Banker’s Code” that allegedly guarantees to make you money on stock transactions “98% of the time”. In fact, Palm Beach is actually hawking their discredited “770 accounts” — the equivalent of a whole life insurance policy. In fact, there’s nothing secret about 770 accounts because they don’t exist. A ” 770 account” is simply an IRS designation for a tax-free savings account. Most of us truthfully-included people would call it a “whole life insurance policy” which are those insurance plans that have been largely discredited for decades on the basis that they make insurance companies rich but don’t provide much benefit to the customers. Whole Life policies often boast a savings component that accrues tax free. True, life insurance companies might be paying 4.5%-5% dividends but unlike a bank account, the Whole Life Policy obligates you to make large payments every year for life and, by the way, none of these dividends are guaranteed. But the savings balance, or amount you can pull out, won’t match what you’ve put in, for at least 12-15 years. And that’s not even assuming an investment return on what you put in.
This scheme to charge a hefty premium to customers for free information isn’t a new strategy for the Palm Beach marketers. They are the same promoters who assert that the world’s biggest banks are earning 30-40 times more interest than what they pay to their customers by using these alleged “little known” 770 accounts. As as result, the banks are “keeping U.S. retirees poor”. So there’s the target: retirees who resent banks. Heck, who doesn’t resent banks? And they are calling it a “banking conspiracy”……and who doesn’t hate conspiracies? But if you are in a resentful state of mind, you may want to turn some of that resentment towards the Palm Beach Letter marketers because what they are selling you is life insurance…………very complicated, bad life insurance.
Why are these Palm Beach guys hawking this? First off, they are trying to sell you a newsletter that will contain similarly specious advice by which they get generate referral and other kinds of fees. Also, insurance salesmen love Whole Life, because there is an unconscionably high commission of as much as 9% over the life of the policy. It is complex because this is a complex investment that might possibly be beneficial for a long-term investor looking to shelter money that might be passed on to heirs but not much else. But they are notoriously difficult to compare across providers or even understand, which is a hallmark of most commission-driven, hidden fee businesses.
Before you do any business with the Palm Beach marketers (and we strongly urge that you avoid them), just take a few minutes to read up about these scammers. Here are just a few of the websites that have analyzed and exposed Palm Beach:
The Palm Beach scammers are casting about for victims who will fall prey to their swindles. If you are reading this blog, then you are likely not going to fall for their dubious advice. It is those who aren’t reading this blog who are likely to be making involuntary contributions to financial snake oil salesmen like the Palm Beach Letter. If you know someone who is looking into this particular financial investment, or any investment hawked by the Palm Beach Letter, then send them this link. Better yet, take them out for coffee and convince them to not let their distrust of banks cloud their more justified distrust of Internet financial fluffers posing as experts.
One last point: the moment you subscribe to Palm Beach Letter, you will be barraged with daily emails urging you to subscribe to their endless investment advisory services and products… which cost up to $5,000 each – or more! Be careful about opening your door to these snake oil salespeople.