scamThe cost of electricity.  Arrgh!   It is an essential, but increasingly expensive, commodity in our modern world.  Electric utilities and their regulators have not served the public well so we are all tempted to find ways to reduce our electric bills while still being able to use this valuable commodity to power our homes and lives. We’ve even authored a guide about how to reduce your electric bill. It is this frustrating scenario that unscrupulous marketers, like the alleged Richard Goran, seek to exploit.  In this case, he claims to have fashioned a device that “produces electricity” modeled after Nikolai Tesla’s bifilar pancake coil.   Goran calls it the “Power Innovator Program“.  He claims that “even though many people know about Tesla Coil… and you can find info on a few websites… no one will teach you how to make this work for your home and how to cut your electricity prices by 82% guaranteed by tomorrow.”   Oh, give us a break!

Goran’s pitch is almost a pitch-perfect copy of other such “free energy” inventions such as the “Ambient Vibration Generator” and the “Tesla Fuelless Generator”.  Another one, called Sky4Energy is largely pitching the same scam.   Each of these other schemes charge $47 (not a coincidence) for the details about how to build them.   Goran is charging you $49 for the same bogus information.  Oh, have we mentioned yet that Dr. Richard Goran probably doesn’t exist.   It’s not the only fiction being peddled here;  more about that below.

But first, a short discussion about the Tesla Coil. It operates on the theory that when a high voltage power supply charges up a capacitor  (an electric storage device) and the capacitor reaches a high enough voltage, the spark gap fires.  The spark gap is like a switch.  It goes on when the voltage gets high, and turns off when the voltage gets low.  When the spark gap fires, the energy stored up in the capacitor dumps into a 1:100 step-up transformer.  The primary (L1) is about 10 turns of heavy wire.  The secondary (L2)  is about 1000 turns of thin wire.  10:1000 or 1:100.  So you are feeding in 10,000 volts and from it, you are getting 1,000,000 volts.  It all happens at a rate of over 120 times per second, often generating multiple discharges in many directions.

Goran takes this highly-regarded theory and attempts to make it appear as though you are “harvesting” electricity from the air.  It’s bogus science. Goran is preying upon the difference between “radiant energy” isn’t “energy all around us.”  Tesla was referring to  energy in the form of electromagnetic waves.  In fact, in the patent, Tesla specifically mentioned that “The apparatus being arranged as shown, it will be found that when the radiations of the sun or of any other source capable of producing the effects before describe fall upon the plate P an accumulation of electrical energy in the condenser C will result.”  Tesla admits he isn’t tapping into the air for an unlimited power source.

So why is Goran lying?   There are a number of large warning fraud flags flying all over this scam.  The first one is: “who is Dr. Richard Goran?”   You’ll never find out.  He can’t be located in search engines and apparently has never published anything, except for this fraud-laced coil pamphlet.  But a big warning flag is when a website fails to feature the credentials of the author and/or if a Google search turns up nothing about this person, you can bet this is a marketer-driven product.

Another warning flag: the sales pitch is slick — they spend a lot of marketing money to get it to you.  The so-called “Doctor Goran” turns out to have a trained narrator’s voice” and the video is professional quality.   Who is paying for that?  You are.   And, like so many scammers, they are using Clickbank to sell their ebook so don’t assume you’ll get a refund.  Clickbank is almost always an indicator that the product is questionable.

A third warning flag:  if you look for a review of the product, you are deluged with lots of fake review or “scam” sites that simply direct you to the main sales site or offer some officious pablum talking about how the product is highly rated or recommended.   (such as and   The marketers for this service pay a reported 75-100% commission for any referrals they generate.   So these “affiliate marketers” create create fake review sites which effectively thwart any customer who is looking for real reviews.   It is also a tactic to obscure any customers who have posted complaints or alerts about fraudulent claims.  This affiliate marketing trick makes it very difficult for consumers to detect this and other such scams, like the Niikola Tesa Secret Scam and the Joe’s Wise Generator scheme.   As one persevering blogger has noted, energy scam artists rely upon these fraudulent reviewers to be using tags like:  “does it work?”, “is it a scam?” or “verified review” to suck unsuspecting consumers into this fraud.

If you really want to learn about the Tesla Coil, Kevin Wilson has posted a free description about the coil and how to build it.   To his credit, Wilson isn’t charging you anything for this information.   He’s also made it abundantly clear that this is a dangerous device and must be used carefully….if at all.    Please don’t even THINK about buying into Goran’s pitch until you’ve read Wilson’s blog.   Wilson explains how the Tesla Coil will not harvest “free energy” and urges people to avoid scams like the one marketed by Goran.

One additional warning:  once you give them your money, you’ll be tagged as “meat”.  Once they know that you’ll fall for this pitch, the same marketers will be coming back to you over and over and over for other such pitches.  So understand that if you pay these marketers anything….let alone $49…..they’ll continue to hound you with more slick schemes designed to prey on your fears and concerns.  Our advice: don’t open your door or wallet to them.  If you are looking for ways to reduce your energy costs, we recommend reading our brief energy savings guide or checking out Smarter House for ideas about how to cut your electric bills a smart way.