SCAM ALERT: ‘The Migraine Protocol’ Could Give You Headaches

scamThe Migraine Protocol” claims that balancing a “brain chemical” could eliminate migraines.  It’s the name of given to a slick e-mail based advertisement floating around the Net supposedly authored by a Jenny Appleton, a migraine sufferer with apparently no credentials other than that she’s had crippling migraines since age 16. The emails send you to an even slicker web site asking for the “low price” of $39 for what appears to be a booklet about “migraine prevention” “guaranteed” to eliminate migraines forever. If it looks familiar, it probably is — it is almost identical to the questionable other infoscam offerings also hawked on the Internet — and it was probably conjured up by the same marketers.  They are almost all the same:  Big Pharma doesn’t want you to know about it and no medical journal or expert will put their name on the product out of fear that “Pharma Bullies” will retaliate.  And it may well give you more headaches than it relieves.

Headache inducer #1:  Ms. Appleton’s slick website, where you are treated to a videomercial that touts the “proven way to eliminate migraines”. Is it a scam? Is it a rip-off? Does it work? You’ll never find out, largely because of an increasingly pernicious Internet industry that offers fake product review sites. You’ll also never be able to find out about the credentials of the Ms. Appleton— none apparently exist on the Internet, nor are they provided at his own alleged web site. So, should you spend the $39? We recommend not, for the following reasons:

1. There’s a reason this sales pitch is slick — they spend a lot of marketing money to get it to you. Who is paying for that? You are. And, like many scammers, they are using Clickbank to sell their ebook so don’t assume you’ll get a refund.

2. If you look for a review of the product, you are deluged with lots of fake review or “scam” sites that simply direct you to the main sales site or offer some pablum talking about how the product is highly rated or recommended. (such as and The marketers for this service paid to have these fake sites thwart any customer looking for real reviews. It is also a tactic to obscure any customers who have posted complaints or alerts about fraudulent claims.

3. The author is an unknown. If the website fails to feature the credentials of the author and/or if a Google search turns up nothing about this person, you can bet this is a marketer driven product. The fact that the alleged Jenny Appleton is an articulate woman with a clearly-trained announcers voice boasting almost perfect diction suggests that the so-called Ms. Appleton is more adept at selling then curing. We were unable to find a “Jenny Appleton” who admits to any credentials about this topic or who has written anything else about migraines……or anything related to health (other than an Australian psychotherapist who doesn’t appear to have written anything).  No newspaper articles, no interviews……..nothing.

4. Perhaps most importantly, there is an abundance of free or low-cost information about migraine prevention on the Internet. Amazon offers a number of ebooks that cost nothing and can provide insights depending on upon nature of your migraines.  By the way, one of the most common but little-known triggers of migraines is sugar.

5. These kinds of offerings generally like to tout that their information is controversial and contains information that Big Pharma, Big Medicine, Big Brother or some other such authority is trying to keep from you. Sure enough, the Migraine Protocol hawkers call their video a “shocking presentation” that the “medical industry does not want you to know”. And they use all of the marketer-driven catch words: “revolutionary”, “cutting-edge”, “organic”, “miracle”. It’s a textbook snake oil pitch! A sloppy one at that….rife with exaggerated claims.

From what we can tell, this pitch is essentially a variation on the century-old snake oil pitches that try to sell a cheap, but little known, “miracle cure”. In this case, it is a so-called serotonin increasing drug that also “stops” CGRP. By the way, there are a large number of serotonin-increasing drugs, such as GABA. And the connection between serotonin and migraines have been long established.  In fact, it was written in books over 25 years ago and 10 years ago.

Headache inducer #2:  Appleton claims that you have “nothing to lose” to fork out $39.   But be warmed that once you give them your money, you’ll be tagged as “meat”.  Once they know that you’ll fall for this pitch, the same marketers will be coming back to you over and over and over for other such pitches.

We recommend that you check out these low-cost or free books or web-based information sites such as The Migraine Trust or Migraine Tracker before forking over $39 to this wannabe headache doctor. And beware ANY Net-based sales pitch that has uncredentialed, slick video presentations with no independent reviews. It may not be a scam, but it is probably a rip-off because it is overpriced for what it is offering. In this case, there’s lots of good migraine prevention information in the marketplace offered at a fraction of the cost of “The Migraine Protocol”. Save your hard-earned money and the inevitable headaches if you are ensnared by this infoscam trap.

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