You’re not so cool, and you should be proud of it. Cool cat Justin Timberlake agrees……that is, not about us not being cool but about why “cool” is “out”. In a GQ interview (we love that rhyme), Timberlake is quoted thusly: “Being cool is about keeping your blood pressure steady. So no. Don’t be cool. Be passionate. Be dedicated. Be tenacious. Be uncompromising. Be pissed. Be happy. Be sad………It’s important to take risks. Sometimes, being cool means passing up on those opportunities that others may question as being “uncool” even if they feed your passion. If you do that, it’s because you’re afraid. And what are you afraid of? You know?”
Now, while we wholeheartedly endorse controlling your temper and managing those three A’s (anger/angst/anxiety), we are squarely in the uncool camp of being passionate, dedicated, tenacious and not too worried about what others are going to say or think about you because, you know what, they are probably way too cool to care about you. And being afraid? That’s for cats, not uncool people. The reason that we’re raising this topic is not just to uncooly brag about our Iota Beta Be Uncool fraternity brother Justin as much as to remind you about something this holiday season. There’s a lot of pressure to buy lots of gifts for people. You’ll be hearing about it literally every time you open a magazine, go to a website, turn on the TV or….well, just open your eyes. Companies will be spending beaucoup buckets of bucks to get you to max-out your credit cards so that you can be one cool holiday gift giver.
We’re preaching the uncool gospel of giving to others your passion, your happiness, your creativity, your inspiration. Give YOU — every little uncool morsel of you. Rather than empty your coffers this holiday season, we uncooly urge you to get rich quick by doing a kind deed for another. Being kind, generous, loving and open-minded was really what that uncool carpenter dude preached those 2000 or so years ago, so why not follow his lead in this season that is named after him. Join the fraternity (or sorority) and be uncool and proud of it.