It’s not just a hunch anymore. The boffins have validated it: Oreos are more addictive than cocaine or morphine. Actually, they are both addictive substances but because Oreos are cheaper and more accessible, they pose a greater addictive danger. In a recent study by Connecticut College, scientists conducted a lab study using rats to compare the addictive qualities of these two “drugs”. Sure enough, Oreos actually made more pleasure center neurons fire in the brain than did the cocaine.
Oh, and just to prove that rats are as smart (or dumb) as humans, the study also determined that rats eat the middle first. Don’t take my word for it. Read the study. The purpose of the study was to examine the impact that high-fat/high-sugar foods have on the brain. The scientists found that eating cookies activated more neurons in the brain’s “pleasure center” than exposure to drugs of abuse. Essentially, high-fat/ high-sugar foods stimulate the brain in the same way that drugs do, thus explaining may why some people can’t resist these foods despite the fact that they know they are bad for them.
So next time you reach for that Oreo, or brownie, or Twinkie or any other high-fat/high-sugar concoctions peddled by just about every restaurant/food-purveyor in the U.S. think about those lab rats who died so that you could know that you just might be addicted to perhaps the most addictive drug on Earth. Let’s not let those poor rats die in vain.